feeling like family, friends , community whenever there. prices are transparent, no hidden costs, price agreed on is the real price no lies like other dealerships . zero, no pressure sales. just enjoy, relax with a free coffee and browse. laughs and calm atmosphere. family owned is a huge factor in the way I am treated. what a great place to be, shop for parts, apparel or a motorcycle. I look forward to Saturdays when I get a chance to visit them !!! I order parts by phone and they always have time for me . people come here from all over Alberta even though there are dealerships in their home city. wow !